Cultural Festivals as Drivers of Community Economic Empowerment

Abstract

This study explores the impact of a local cultural event on income and economic welfare in a rural Indonesian community. Using a qualitative approach with interviews, focus group discussions, and participatory observation, the research captures community perceptions and key success factors. Findings show that the event positively influenced local income, especially for small businesses, while also strengthening social cohesion. Challenges included limited infrastructure and weak promotion. The study suggests involving the community more in event planning and enhancing supporting facilities to ensure broader benefits. Overall, the event demonstrates potential as a tool for community-based economic empowerment and offers insights for developing similar initiatives in other regions